Leadership

MARTY SECADA

Marty Secada is the managing director of Broad and Wall Advisors, advisors to Hedge Funds, Private Equity Funds and Merchant Banks assisting them with strategy, networking, global deal-sourcing, business development and fund-raising initiatives. He has lectured at the Wharton School of business on these topics.He and his team have reviewed more than 5,000 deals over the past few years covering diverse areas such

Marty Secada

as alternative energy, new media, real estate, homeland security and infrastructure projects. He has been a founding member or executive of multiple business networking group including the Wharton Angel Network and the Westchester Hispanic Business Council He is also the founder of the IvyPlus alternative investment network, a cross-Ivy league networking group for those in alternative investments. Participants in IvyPlus have included staff and alumni of elite institutions such as SAC capital, Rennaisance, Stark Investments, Ivy Asset Management, Goldman Sachs and Morgan Stanley.

An advisor to senior management at AutoNation when it rolled up from 1,500 to 50,000 employees in 18 months. financial services clients have included Goldman Sachs, UBS, Deutsche Bank, Chase and the aforementioned funds. Several dozen Private Equity funds and a few hundred Hedge Funds participate in the IvyPlus group. Mr. Secada also has ownership stakes in companies ranging from New Media to Gifting.

He holds a Bachelor of Arts from the University of Pennsylvania, a Masters degree from Drexel University, studied Alternative Investments at NYU and has a Masters of Business Administration in Finance from the Wharton School of Business.